I am a pretty content and intrinsically happy person. Not a morning person though...and today I woke up this morning around 6:15, voluntarily. Neeki had already left for the office as he usually does pretty early, but today was earlier than usual so I had gone back to sleep. Some days I don’t feel like getting out of bed before 8, and other days I am excited about what the day will bring. After reading Mel Robbins’ The 5 Second Rule, I’ve completely changed my tune and haven’t stayed in bed past 8 since July. I will never "feel" like getting out of my comfortable bed, so I just do it, whether I feel like it or not. Today in particular though, I woke up excited about what I thought was marketing. You read that correctly. Excited about marketing. Right? What artist do you know wakes up excited about marketing? Never in my life have I, that’s for sure.
What I realize now is that I woke up excited to work on something that challenges me. Yes, marketing challenges me, but I was excited more about the challenge. Something I previously had viewed as hard and an area of my business that constantly challenges and sometimes, drains my energy. It’s a part of my business I have allowed to coast on the work I had previously done, for the past few years. I’m in a hyper-completive market though, so this is exactly what I should NOT have done.
What I realized today was eye-opening, and exciting for me:
- I woke up excited for the first time in a very long time, ready and excited to do something challenging
- I felt inspired to do something hard, which I think is a direct result of 6 weeks of consistently reading about business, marketing and being my best self for a minimum of one hour per day
- Now more than ever before, it’s imperative I steer CMM forward with a clear plan that is different than my competition and THAT is what I find most exciting. I'm differentiating, not competing